Pokémon cards outperforming the stock market?

The Mandalorian and I have started collecting Pokémon Trading Card Game cards. We looked at the original Base Set packs and how much they are worth today. The results made me regret not owning more Pokémon cards. How do Pokémon cards compare with stock market returns?

Pokemon US Base Set pack price on January 9th, 1999: $3.29 (Source: Pojo)

Pokemon Base Set pack price on January 28th, 2023: $324!!!

Price from tcgplayer.com as of 1/28/2023

Annual compounded increase: ($324/3.29)^(1/24)-1= 21.1%

S&P 500 index value January 1999: ~1250 (Stockcharts approximation)

S&P 500 index value January 28th, 2023: ~4071

Annual compounded increase: (4071/1250)^(1/(24)- 1 = 5.0%

A collectible not related to stocks, bonds, or commodities outperformed any of those options. Imagine that? This is not investment advice. We’re trying to expand the idea of what could be considered an investment. Always do your own research. And, the old caveat applies, past returns are not indicative of future returns.

One Pokemon base set booster box, 36 packs, 10 cards each, is now worth $11,664. Talk about regret.

There are many ways to reach our rewirement goals. Choose the path that aligns with your strengths.

Sincerely yours,


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Published by smilingdad

My story is one of tragedy and redemption. We've made many mistakes along the way regarding our money. Our goal here is to show you how to take care of your money life long, and as much as we can, help the Earth along the way. I call it sustainable personal finance and ethical capitalism. Currently, I am a part time writer for Cleantechnica and part-time licensed financial professional, along with being a full-time dad.

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